As an artiste manager, i ve worked with a whole variety of artistes. The paramount question on the mind and liops of any undergroun or yet to blow artiste is, what do i do to hit the limelight? when i was promoting Timaya, he had those doubts too, but i told him believe in your self and he did that. today he is one of Nigeria's most renowned artiste. asides self belief, what other ingredients do artistes neeed to breeak into a saturated Nigerian market. This is aguide to upcoming artistes.
the first step is to detach your self from "market trends". Many naija guyz feel that jumping on the band wagon is a sure key to success. currently, mosy artistes i have spoken to want to do a Terry G. Hear them: "if a just do one track with terrg, i don blow be that!" they fail to realize that T>G has done over 100 tracks in the lasy year, but only about 10 are popular hits. every artiste or musician should know his or her forte and work on his/her strong points. you can work with any producer that is good, as long as u have a good song and concept. it does not have to be terrry g or id cabassa.
Artiste must avoid the local champion mentality, some of us are so tided to our local environment we forget there is a world out there! travel far and wide to promote your song(s). you do not give your CDs to radio stations only, give them to joints, saloons,shops and streeet djs.
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